"You're in. Now we go to work."
The confirmation. Fires the moment a quote form is submitted. Sets the tone: "we've got you, here's what happens next." No pitch yet, just trust-building.
"Real quick: who we are."
Day after. Quick founder intro from Perry. We build trust before we ask for anything.
"3 signs you're overpaying."
Gut-check email. Three signs they're paying too much. We plant doubt without pushing.
"How Sandra saved $2,400 a year."
Proof moment. One real client, one real number. "$200 a month" lands harder than "save big."
"The cut-off is the 25th."
Real time pressure. Carriers actually cut off the 25th, so this is the email that says "don't park this."
"We made you a playlist."
Last touch. If they ghosted, we go silly instead of salesy. YouTube mixtape, soft ask.